ANNIKKI

School project: visual identity in branding. I created a fictional bakery brand called Annikki.

For this project, I created the brand's visual identity, graphics, logo, story, materials, brand guidelines, and packaging.

The project was a fun way to reconnect with my own roots and do strategic creative work — from idea all the way to prototypes.

School project: visual identity in branding. I created a fictional bakery brand called Annikki.

For this project, I created the brand's visual identity, graphics, logo, story, materials, brand guidelines, and packaging.

The project was a fun way to reconnect with my own roots and do strategic creative work — from idea all the way to prototypes.

School project: visual identity in branding. I created a fictional bakery brand called Annikki.

For this project, I created the brand's visual identity, graphics, logo, story, materials, brand guidelines, and packaging.

The project was a fun way to reconnect with my own roots and do strategic creative work — from idea all the way to prototypes.

The Brand

"In Lapland's sleepless summer nights, amid the fells and quiet rivers, there lived a woman named Annikki.

In her kitchen, food was more than a meal. It was a story, a tradition, an experience made with love. She knew when the potatoes were at their best, where to find wild herbs, and when to pick the berries.

Annikki's recipes weren't just measurements or ingredients. They were stories of the northern nature, its gifts, and the people who gathered around the table to enjoy them.

Annikki's legacy lives on. Every product and every story carries a piece of her love for food, and opens a door to the north.

When you open the package, you open the door to Annikki's pirtti.

What's baked here is more than a pastry. It's a story that brings you into our pirtti too."

Step into Lapland, one bite at a time.