PROJECT MANAGER
PROJECT MANAGER
CONTENT DESIGNER
CONTENT DESIGNER
CREATIVE
CREATIVE
In 2024, students at Turku University of Applied Sciences brought a new festival concept, Päikkärikontti, to Ruisrock. It returned in summer 2025, twice as big, at Ruissalo.
In 2024, students at Turku University of Applied Sciences brought a new festival concept, Päikkärikontti, to Ruisrock. It returned in summer 2025, twice as big, at Ruissalo.
In 2024, students at Turku University of Applied Sciences brought a new festival concept, Päikkärikontti, to Ruisrock. It returned in summer 2025, twice as big, at Ruissalo.
In 2024, students at Turku University of Applied Sciences brought a new festival concept, Päikkärikontti, to Ruisrock. It returned in summer 2025, twice as big, at Ruissalo.
XO Ruissibesties
RUISROCK X TURKU AMK
RUISROCK X TURKU AMK
RUISROCK X
TURKU AMK
Challenge
Challenge
Our student team designed and executed Päikkärikontti's marketing, content production, screen-video, and visual identity, aiming to give the audience a more holistic festival experience before and during the event.
Our student team designed and executed Päikkärikontti's marketing, content production, screen-video, and visual identity, aiming to give the audience a more holistic festival experience before and during the event.
Our student team designed and executed Päikkärikontti's marketing, content production, screen-video, and visual identity, aiming to give the audience a more holistic festival experience before and during the event.
Insight
Insight
Students constantly balance studies, social life, and part-time jobs. We saw that a festival could offer more than just a momentary escape. It could give people space to pause, breathe, and be present. From this came the two themes that carried the whole execution: togetherness and active recovery.
Students constantly balance studies, social life, and part-time jobs. We saw that a festival could offer more than just a momentary escape. It could give people space to pause, breathe, and be present. From this came the two themes that carried the whole execution: togetherness and active recovery.
Students constantly balance studies, social life, and part-time jobs. We saw that a festival could offer more than just a momentary escape. It could give people space to pause, breathe, and be present. From this came the two themes that carried the whole execution: togetherness and active recovery.
Concept & Execution
Concept & Execution
We created a social media concept called Ruissibesties, building a genuine connection with the audience, festival hype, and a focus on wellbeing as part of summer's highlights. It became the through line for all content, giving the already popular Päikkärikontti an even more distinct personality.
We created a social media concept called Ruissibesties, building a genuine connection with the audience, festival hype, and a focus on wellbeing as part of summer's highlights. It became the through line for all content, giving the already popular Päikkärikontti an even more distinct personality.
We created a social media concept called Ruissibesties, building a genuine connection with the audience, festival hype, and a focus on wellbeing as part of summer's highlights. It became the through line for all content, giving the already popular Päikkärikontti an even more distinct personality.
TikTok/Reels content series
Collaboration posts and videos with influencers
Visual identity for Päikkärikontti and Mieli ry's Huolituoli
Screen-video for the event
Radio interview
TikTok/Reels content series
Collaboration posts and videos with influencers
Visual identity for Päikkärikontti and Mieli ry's Huolituoli
Screen-video for the event
Radio interview
TikTok/Reels content series
Collaboration posts and videos with influencers
Visual identity for Päikkärikontti and Mieli ry's Huolituoli
Screen-video for the event
Radio interview
Results
Results
Posted through Turku AMK's Instagram, a 13,000 follower account, previous years' content typically reached 900 to 3,000 views per post, well under the account's follower count. Ours reached 5,000 to 9,000 views consistently, roughly two thirds of the follower base, and our two best performing posts hit 40,000 and 49,000 views, more than three times the account's audience. That kind of reach means the content broke past the existing following through shares and platform recommendation, not just organic scroll.
Ruissibestie sparked genuine interest that led to numerous organic encounters, and the warm reception plus the data collected lay a strong foundation for future years.
Posted through Turku AMK's Instagram, a 13,000 follower account, previous years' content typically reached 900 to 3,000 views per post, well under the account's follower count. Ours reached 5,000 to 9,000 views consistently, roughly two thirds of the follower base, and our two best performing posts hit 40,000 and 49,000 views, more than three times the account's audience. That kind of reach means the content broke past the existing following through shares and platform recommendation, not just organic scroll.
Ruissibestie sparked genuine interest that led to numerous organic encounters, and the warm reception plus the data collected lay a strong foundation for future years.
Posted through Turku AMK's Instagram, a 13,000 follower account, previous years' content typically reached 900 to 3,000 views per post, well under the account's follower count.
Ours reached 5,000 to 9,000 views consistently, roughly two thirds of the follower base, and our two best performing posts hit 40,000 and 49,000 views, more than three times the account's audience. That kind of reach means the content broke past the existing following through shares and platform recommendation, not just organic scroll.
Ruissibestie sparked genuine interest that led to numerous organic encounters, and the warm reception plus the data collected lay a strong foundation for future years.
