EVENT PRODUCER
EXECUTER
VENETSIALAISET —
Arctic Light Hotel
VENETSIALAISET —
Arctic Light Hotel
Arctic Light Hotel, a high-end hotel in Rovaniemi, had no event for Venetsialaiset, Finland's end-of-summer celebration. This was my own initiative, developed alongside my work as lobby host at the hotel.
The event took place at the end of August 2022, for hotel guests and the local Rovaniemi audience, and sold out.
Arctic Light Hotel, a high-end hotel in Rovaniemi, had no event for Venetsialaiset, Finland's end-of-summer celebration. This was my own initiative, developed alongside my work as lobby host at the hotel.
The event took place at the end of August 2022, for hotel guests and the local Rovaniemi audience, and sold out.
The Concept
The Concept
Guests at Arctic Light know what they want: Finnish products, locally sourced, made from scratch, with story and meaning behind them. I built the evening around that standard rather than around outside acts or international suppliers, a set menu, live music, fire dancers, and local performers.
Guests at Arctic Light know what they want: Finnish products, locally sourced, made from scratch, with story and meaning behind them. I built the evening around that standard rather than around outside acts or international suppliers, a set menu, live music, fire dancers, and local performers.
Guests at Arctic Light know what they want: Finnish products, locally sourced, made from scratch, with story and meaning behind them. I built the evening around that standard rather than around outside acts or international suppliers, a set menu, live music, fire dancers, and local performers.
The Partnership
The Partnership
The Arctic Blue Gin collaboration was my own initiative. I approached the brand directly through our supplier and negotiated the terms myself: a Finnish gin, with a story that matched what the audience expects, supplied for the cocktails in exchange for materials and visibility.
The Arctic Blue Gin collaboration was my own initiative. I approached the brand directly through our supplier and negotiated the terms myself: a Finnish gin, with a story that matched what the audience expects, supplied for the cocktails in exchange for materials and visibility.
The Arctic Blue Gin collaboration was my own initiative. I approached the brand directly through our supplier and negotiated the terms myself: a Finnish gin, with a story that matched what the audience expects, supplied for the cocktails in exchange for materials and visibility.
The Result
The Result
The event sold out. Guests experienced a set menu, live music, fire dancers, and local performers not offered elsewhere in Rovaniemi. Arctic Blue Gin gained a relevant activation with a high-end, discerning audience, built on a partnership initiated and negotiated independently.
The event sold out. Guests experienced a set menu, live music, fire dancers, and local performers not offered elsewhere in Rovaniemi. Arctic Blue Gin gained a relevant activation with a high-end, discerning audience, built on a partnership initiated and negotiated independently.
The event sold out. Guests experienced a set menu, live music, fire dancers, and local performers not offered elsewhere in Rovaniemi. Arctic Blue Gin gained a relevant activation with a high-end, discerning audience, built on a partnership initiated and negotiated independently.
Takeaway
Takeaway
Venetsialaiset reflects the range of an event producer role: identifying a gap, building a concept around Finnish, locally-made partners with real story and meaning, and securing that partnership independently to extend what the budget alone could support.
Venetsialaiset reflects the range of an event producer role: identifying a gap, building a concept around Finnish, locally-made partners with real story and meaning, and securing that partnership independently to extend what the budget alone could support.
Venetsialaiset reflects the range of an event producer role: identifying a gap, building a concept around Finnish, locally-made partners with real story and meaning, and securing that partnership independently to extend what the budget alone could support.
