CONTENT DESIGNER
CONTENT DESIGNER
CONTENT DESIGNER
CREATIVE
CREATIVE
CREATIVE
MARKETING MANAGER
MARKETING MANAGER
MARKETING MANAGER
YLE X TURKU AMK
YLE X TURKU AMK
A discussion program produced in collaboration with our school and Yle 2024, focused on student wellbeing and loneliness.
A discussion program produced in collaboration with our school and Yle 2024, focused on student wellbeing and loneliness.
A discussion program produced in collaboration with our school and Yle 2024, focused on student wellbeing and loneliness.
Insight
Insight
Student burnout and declining study capacity are a growing but often unspoken problem. It's an important topic — but also the kind of thing no one wants to watch alone on TV. The challenge wasn't just getting viewers to show up, but making a heavy subject feel approachable and communal, so it wouldn't stay distant.
Student burnout and declining study capacity are a growing but often unspoken problem. It's an important topic — but also the kind of thing no one wants to watch alone on TV. The challenge wasn't just getting viewers to show up, but making a heavy subject feel approachable and communal, so it wouldn't stay distant.
Student burnout and declining study capacity are a growing but often unspoken problem. It's an important topic — but also the kind of thing no one wants to watch alone on TV. The challenge wasn't just getting viewers to show up, but making a heavy subject feel approachable and communal, so it wouldn't stay distant.
Consept
Consept
A unified visual identity was built for the event, anchored around a small, wearable symbol: a patch pin (haalarimerkki). The pin acted as a bridge between the program's serious theme and the lighter, communal language of student culture — a small object that made a big topic personal and shareable.
A unified visual identity was built for the event, anchored around a small, wearable symbol: a patch pin (haalarimerkki). The pin acted as a bridge between the program's serious theme and the lighter, communal language of student culture — a small object that made a big topic personal and shareable.
A unified visual identity was built for the event, anchored around a small, wearable symbol: a patch pin (haalarimerkki). The pin acted as a bridge between the program's serious theme and the lighter, communal language of student culture — a small object that made a big topic personal and shareable.
Execution
Execution
I led the marketing team and was responsible for social media execution. While the concept itself was already defined, our job was to carry it through consistently across every channel — making sure the message, visual identity, and tone stayed unified throughout the campaign (holding the "red thread"). The social campaign was built to drive visibility for the event and pull students toward both attending in person and tuning into the stream.
I led the marketing team and was responsible for social media execution. While the concept itself was already defined, our job was to carry it through consistently across every channel — making sure the message, visual identity, and tone stayed unified throughout the campaign (holding the "red thread"). The social campaign was built to drive visibility for the event and pull students toward both attending in person and tuning into the stream.
I led the marketing team and was responsible for social media execution. While the concept itself was already defined, our job was to carry it through consistently across every channel — making sure the message, visual identity, and tone stayed unified throughout the campaign (holding the "red thread"). The social campaign was built to drive visibility for the event and pull students toward both attending in person and tuning into the stream.
Result
Result
Event fully booked
20,000+ viewers on Yle Areena
Sparked genuine, organic discussion around student wellbeing
Event fully booked
20,000+ viewers on Yle Areena
Sparked genuine, organic discussion around student wellbeing
Event fully booked
20,000+ viewers on Yle Areena
Sparked genuine, organic discussion around student wellbeing
Event fully booked
20,000+ viewers on Yle Areena
Sparked genuine, organic discussion around student wellbeing
